That’s why I want to help you develop one for your website, so you can have laser-like focus for your website.
I want you to succeed with your website, and I want to give you the tools to do so.
Let’s jump into it.
What is a persona?
A persona is basically a character you create for the people you are trying to reach with your website.
Here is a definition of persona:
Wikipedia describes a persona as: “A persona, in the word’s everyday usage, is a social role or a character played by an actor.”
Why do I need a persona
You should have a persona for your website because it allows you to gear all of your information towards that person.
For example, if my website were geared towards farmers between the ages of 35-44 who use precision farming on their 10,000 acre farm, I would definitely have a different point of view from a small family farmer.
Think about that.
How does a persona help me?
The whole look and feel of your website is for your persona. That means that they should feel right at home when they come to your website. The information you present them is right up their alley.
Copyblogger recently wrote about how to create content that resonates with your readers as a way to create harmony. You need to create harmony with your blog, and a persona helps you to do that.
That is basically what you’re trying to do by creating a persona. You’re trying to create content that resonates with your persona.
What that leads to is better conversions, better sales, and better connections.
Who doesn’t want better business?
How to create a persona
Here are three easy steps to create a persona:
- Think about your ideal customer.
- Create a back story of your ideal customer. Who they are.
- Give your persona a name, face and age.
If you complete those steps, you should have a good idea who your user persona is.
Here are a few great resources about how to create a persona
- How to design a persona centric website experience.
- Create a memorable persona: three tips form Dali.
- How to create killer marketing personas.
- Introduction to buyers persona.
- Behavioral targeting Google Analystics: how to create personas.
- How to create reader profile personas to inspire and inform your blogging.
- How user personas can improve your SEO strategy.
Examples of persona
And another example
Images credited to
What happens if you don’t create a persona?
If you don’t have a persona for your website, you won’t have direction.
You really need to niche down to your target audience to get the best results.
For example, John Suscovich over at Farm Marketing Solutions used his target audience to identify businesses to connect with. He went directly to business where he knew were targeting the same audience, and he suggested working together towards the same goal.
If you don’t have that type of focus through your persona, you may not have the impact you’re looking for.
Having said all that. I want to issue a challenge.
I’d like you to create a persona for your website and share it with us in the comments.
First person to write comments with their persona, I will do a website review for FREE.
Having a persona for your website is an important part of starting a website. It gives you guidance when you write your posts and design your website.
Not having a persona leaves you without direction.