In his case he was talking about posers in the internet marketing space.
This got me thinking about me and how I come across. Am I expert enough?
What is expert enough?
So let’s start by defining what is expert enough. According to the site Expert Enough by Corbett Barr and Caleb Wojcik:
Expert Enough is about getting good at things. It’s about wanting to learn more, do more and be more.
If terms like Renaissance Man, Jill of All Trades or Know-it-All sound like compliments to you.
It means you know something. It means you’re good at it, but maybe not a master.
So what do you when you are just starting out? Do you document your learning journey or do you do you fake till you make?
These are the types of questions that you’ve thought about lately because you’re no master of marketing. But you know that you have more knowledge about marketing than some people, not all.
This raises the question, how do you present your knowledge?
You know more than other people, so it makes you an expert in their eyes. But, there are tons of people out there who are equally if not more expert than you. So what do you do?
There are some ways to show that you are experienced:
- You can help someone out who has a problem that you know how to fix.
- You can talk to someone who knows more than you, so you can learn.
- You can practice what you preach.
- You can post income reports showing that you are making money, but these can be faked so be careful.
- You can show your education that proves you’re an expert in your field.
- You can show your experience.
- You show testimonials of your expertise.
These are some ways that came to mind when considering possible solutions. Are there other ways? Of course.
Building trust and being an expert
Trust is an important part of building a relationship, also, it plays a big role in how people think of you . The more they trust you, the more likely they are to think of you as an expert because they trust your experience.
Here are some thoughts that come to mind when it comes to trust:
- Why do you trust a person as an expert?
- How did they prove that they were an expert?
By answering these questions, you can better understand what makes an expert and how you started to trust that person.
Example of trust building
I have followed Spencer Haws for a while now, and I’ve bought products from him.
When I started writing this I started thinking about why I think he is an expert.
He’s an expert because of his extensive knowledge in building niche websites. His live case study demonstrated his abilities as an expert.
It took a long time before I trusted him. Eventually I decided, “hey this guy seems legit.” It was only then that I bought a product from him.
Nowadays, determining if someone is an expert is not easy. Many people seem as if they know enough, but in fact they don’t. So always be wary.
Am I expert enough?
To some of you I am expert enough, but most likely not to all of you.
I’m ok with that because there is always going to be someone smarter out there.
There’s a great quote from Socrates that comes to mind,
“The only true wisdom is in knowing you know nothing.”
I know that I’m a mere fledgeling in the marketing world. Does knowing that make me an expert? Hell no. It just means that I’m willing to learn more and grow.
You should strive to be expert enough just as I am. You should build your marketing knowledge to help you market your farm.
How do you show that you’re expert enough? Leave a comment.