I’m going to be straight up and say I’m not the be-all and end-all of SEO. There are many people out there who are experts I don’t claim to be one.
Having said that, I do know bit about SEO and I hope I can help you and your small business gain a bit more traction on the Internet.
So let’s jump straight into our first question.
What is SEO?
SEO stands for search engine optimization(SEO).
So what exactly is search engine optimization?
It is a way of increasing the visibility of your website by optimizing what you write so it ranks higher in Google. [Wikipedia source]
Basically, the better your SEO is, the more likely you are to be on the first page of Google.
You rank higher in Google through your keyword research that you have done to find what people are looking for.
Why should I care about SEO?
You should care about SEO for small businesses because it can drive more traffic to your website.
By driving more traffic to your website, you increase the likelihood of business.
Here’s a quick example. Let’s say you have a booth that your local farmers market and people from your area are looking for homemade jams. You just so happen to make homemade jams and they search for that word in Google. If they find your website and where you’re located, is a possibility that they will go visit you at the farmers market. What does that mean to you? It means more business
How do you improve your SEO
You improve your search engine optimization by writing about what people are looking for.
Now that is a very simplified approach to SEO but it gives you a basic idea.
The best way to improve your SEO is by using Google local. All you have to do is input your local business into Google local and you automatically increase your search engine optimization for your small business.
Christopher Penn writes about how to set up Google local properly and how much it can increase your traffic from Google.
Here are some other quick tips to improve SCO for small businesses:
- Use the seeding technique to create great content.
- Do a bit of keyword research to find out what people are looking for.
- Use a SEO plug-in to improve your search engine optimization.
- Use a primary keyword in your title.
- Use your primary keyword in your post, but don’t overuse it.
Why being on the first page of Google is good
As I mentioned before, being on the first page of Google is extremely good. Also, sometimes it is very difficult. It really depends on what you are trying to target.
For example, if you look up Spencer loves honeycombs I guarantee you Spencer Haws from niche pursuits will show up first. Now the question is how many people are searching for that particular phrase. I imagine it is very few as one of the reasons why it ranks so highly in Google.
On the other hand, if you search for something like life insurance you will find many companies competing for that particular word.
What you want to do is target low competition high search volume words.
Are you always going to be able to do that? No. But if you think about it a bit it can help your posts rank well.
Using Google local to improve your local SEO
Setting up Google local is probably one of the best ways to improve your local SEO.
If you have a farm with a local address, I highly suggest that you try Google local to improve your local SEO.
Here is a quick example why.
The above is an example of how it looks when you search for something in your area.
If you are one of those people in the top spots of Google, you will most definitely see more traffic to your website which could lead to more sales.
Best SEO plugins for WordPress
If you use WordPress like many of us do, or if you don’t have a website at all I suggest using the plowing technique to start your website.
Having said that, there are few SCO plug-ins for WordPress that you can use to help you with your search engine optimization for small businesses.
Here are the best SCO plug-ins for WordPress:
Out of those three suggested plugins, Yoast is my preferred SEO plug-in. It’s free and it gets the job done well.
SEO resources for small businesses
Luckily for you there are tons of resources for small businesses about SEO. There is everything from how to get started all the way up to expert advice. You just you know where to look.
Here is a list of SEO resources for small businesses:
- SEOmoz The free beginner’s guide to SEO
- Search Engine Watch
- Search Engine Land’s What is SEO
- Point-blank SEO he is more about linkbuilding but it is helpful as well.
- FarmnWife SEO for farmers
These are probably my top places to look for SEO information.
SEO for small businesses is something that people will overlook if they don’t think or know about it. That is why I put together this post to help you as a farmer improve your search engine optimization for your farm website.
Remember, by being on the first page of Google it can drive more traffic to your local farmers market booth and your website. More for traffic equals more sales.
If you found this post helpful, share with someone who needs to know about SEO.